SOCIAL MEDIA MARKETING
SEM Services / Social Media Marketing
Social interactions – connecting, engaging and communicating with your OMriends, fans and followers to win them as loyal customers – and 70% of Australians are active FaceBook Users.
Social Media Marketing often consists of:
- Targeted FaceBook Advertising
- Company Pages and Profiles, and interactive feedback loops with customers
- Consistent Articles, Blogs and Posts that connect with your readership and customers
- Relationship marketing
But its not just about volume and getting ads seen – social media is unique in that its users and media providers are not favourable to hard selling techniques or blatent advertising. Establishing the voice of your company is critical to success in this media and Big SEM Marketing can assist.
June 2017 highest number of UVAs (Unique Australian Visitors) Social Media Sites are Facebook, Youtube, WordPress.com, Instagram, Snapchat, LinkiedIn, Tumblr, WhatsApp, Twitter, WeChat, TripAdvisor, Tinder, Blogspot, Yelp, Flickr, Pinterest, Reddit, MySpace, Google Plus, StumbleUpon, Weibo, Foursquare/Swarm, Digg, Periscope and Delicious.
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What is Social Media Marketing?
Social Media has exploded as a method of self expression and a way of staying in touch, or sharing your life with friends and contacts. But more than this Social Media allows users to communicate with far more reach to individuals with similar interests, and trade opinions on almost any topic.
When we consider the old adage that ‘word of mouth’ is the best form of marketing – any business would be foolish to shrug off social media as irrelevant or ineffective, as for many, reading reviews and researching other people’s experiences this is an integral part of the decision making process.
Recent studies show that with a population of 24.4 million in Australia, 17 million of them are registered FaceBook users. This is a staggering 70% of Australians.
When we also consider:
- 8 million registered Australians on LinkedIn
- 3 million Australians on Twitter use it monthly
- 1 in 6 Australians use Snapchat daily
We can understand that Australians have access to larger social networks than ever before – and they are prepared to share experiences of brands and your company with others.
Particularly for B2C businesses, the customer reach vs spend is excellent for Social Media Marketing, but there are further benefits through the amount of demographic information available online.
Information such as:
- Age and Gender
- Family and Status
- Geographic location
- Previous buying habits
- Future buying habits through search history
- Topics of Interests and beliefs
Can be excellent in ensuring your message is reaching a very specific target market, and if necessary ONLY that market.
Benefits of Social Media Marketing
Are you an Expert?
Writing articles, blogs and posts can be a great way to showcase the areas in which you work, the problems you solve and the expertise that you have. By offering up a consistent flow of case studies, articles, whitepapers or ‘how to’ guides – customers that are looking for YOUR service, are more likely to consider your business as a credible provider.
This also helps contribute to your content marketing strategy, as it increasing adds fresh and unique content that is linked back your site – assisting with SEO.
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Whats the Voice of your Business?
Social Media Marketing is not just about accurate targeting or publications that show your expertise – social media is an interactive media which offers opportunity to gain real insight into customers’ opinions and preferences. Furthermore, where these opinions may reflect recent bad experiences with an organisation, a savvy business will be able to identify and also rectify publically these negative occurrences with your organisation.
Studies have shown that at least 33% of negative feedback online, when responded to in an efficient manner will result in consequential positive feedback and increased likelihood of repeat business with that customer.
By contributing to the conversation about your brand in the digital marketplace, you are able to offer some control to the wider perception of your brand.
Big SEM Marketing offers expertise and advice in social media interactive systems.
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